The New Year, New You Challenge (the “Competition”) is being conducted by Das Labs, LLC by Bucked Up (“Company”) under the laws of the State of Utah. The Competition offers the opportunity to compete for a variety of cash prizes, as defined in the Official Competition Rules (the “Rules”).
1. Competitor Eligibility
Participation and eligibility for winning the Competition are strictly based on adherence to the Rules and requirements outlined herein. Competitors must be 18 years of age or older to participate in the Competition. Competitors are only eligible to become finalists and win the prizes defined in Section 2 upon purchase of a full-sized Bucked Up product from October 28, 2024, through April 7, 2025. Individuals who have not fulfilled the purchase requirement but otherwise meet all other eligibility requirements may still participate in the New Year, New You Challenge. The Competition is open to any adult that complies with the Official Rules as outlined in Section 3 below. Employees of the Company, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Competition. The Competition is subject to all applicable federal, state, and local laws and regulations. Void where prohibited.
2. Agreement to Rules
By participating in the Competition, competitors (“Competitors”) agree to be fully and unconditionally bound by these Rules and represent and warrant that the Competitor meets the eligibility requirements. In addition, Competitors agree to accept the decisions of the Company as final and binding as it relates to the content of the Competition.
3. Official Rules
The following Rules will determine the procedure and determination of the winners of the Competition:
a. The Company will start the Competition on January 13, 2025, and it will run for a period of twelve (12) weeks, concluding on April 7, 2025.
b. In order to compete in the Competition, each Competitor must sign up for the Competition on Bucked Up’s website, upload stats, and a photo of themselves 3 times throughout the competition: Week 1, Week 6, and Week 12.
c. Competitors must submit updated photo(s), updated body measurements, and updated weight periodically throughout the Competition. The initial photos (Week 1) are to be uploaded by Sunday, January 19, 2025, before 5 PM MST. The halfway photos are to be uploaded by Sunday, February 23, 2025, before 5 PM MST. The final photos are to be uploaded by Sunday, April 6, 2025, before 5 PM MST.
A note about the photos: Wear something that makes it possible to show progress—no sweats and hoodies. For guys, sports shorts and no shirt. For ladies, compression shorts and a sports bra. Above all things, keep it classy. Please pose naturally. We reserve the right to disqualify photos that are edited or posed in an exaggerated manner, as such posing inhibits the judges’ ability to accurately evaluate and compare Competitors’ progress and results.
e. At the conclusion of the Competition, Bucked Up will select the Top 10 Male Finalists and 10 Female Finalists.
f. Finalists will be determined based on a combination of the following criteria: (100%) Progress photos and stats for Week 1, Week 6, and Week 12, and one full-sized supplement purchase.
g. Once the Top 10 finalists are chosen, Bucked Up will send the photos of each finalist to all members of Bucked Up’s Bootcamp Facebook group. The FB Group Members will then vote on the Top 10 Finalists for Men and Women based on their subjective analysis of the quality of the Competitors’ physical results, as evidenced by the progress photos submitted. The group members will each vote only once for the Competitor who, according to their analysis, had the most significant visible results. Members' votes will be evidenced by their “liking” of the Competitors’ picture on the social media platform to be chosen by the Company. The top Competitors will be determined based on the number of votes they receive.
h. The winners will be announced on April 17, 2025.
i. The first-place winner in each category will receive a $1,000 Bucked Up store credit and $5,000 cash.
j. The second-place winner in each category will receive a $500 Bucked Up store credit and $2,000 cash.
k. The third-place winner in each category will receive a $500 Bucked Up store credit and $1,000 cash.
l. The fourth-place winner in each category will receive a $500 store credit.
m. The fifth-place winner in each category will receive a $250 store credit.
n. The sixth through tenth-place winners will receive $100 in store credit.
o. In the event of a tie in determining the finalists or top 3 Competitors, the tie will be determined by a Company representative’s subjective analysis of the tying Competitors' physical results, as evidenced by the progress photos submitted. The tie will go to the Competitor who, in the Company representative’s analysis, had the most significant visible results. The Company maintains sole discretion for appointing a representative to resolve a tie.
Prize Substitutions and Expiration: Other than any foregoing specified substitutions, no transfers, assignments, changes of prizes, or cash substitution is permitted. In the event a winning Competitor does not claim their prize within thirty (30) calendar days, the Competitor thereby forfeits any right or entitlement to the prize, legal or otherwise.
Company Decisions Final: The decisions and rules of the Company are final on all matters concerning the Competition.
Competitor Conduct: A little friendly competition is great, but Bucked Up has a no-tolerance policy for negativity, shaming, or otherwise poor sportsmanship. Any Competitor that engages in bullying, shaming, negativity, or otherwise poor sportsmanship will be subject to immediate disqualification at Bucked Up’s sole discretion.
Limitation of Liability: By participating in the Competition, you agree to release and hold harmless the Company and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur directly or indirectly.
Acknowledgment of Physical Ability to Participate: Before engaging in any physical activity or making any changes to your diet or lifestyle, the Company suggests seeking advice from a healthcare professional. By participating, you acknowledge you are doing so at your own risk.
Disputes: This Competition is governed by the laws of the United States and Utah, without respect to conflict of law doctrines.
Privacy Policy: Information submitted with an entry will not be used for any other purpose and will not be sold, transferred, or otherwise provided to any third party.
Most importantly, enjoy the Competition! We want you to be your Bucking Best!
IMPORTANT DATES FOR NEW YEAR, NEW YOU:
* Start Date: January 13, 2025
* End Date: April 7, 2025
* Purchase Dates: October 28, 2024 - April 7, 2025
* Portal Opens: January 7, 2025
* Portal Closes: April 7, 2025, by 5 PM MST
* Voting Period: April 11-16, 2025
* Winners Announced: April 17, 2025